Anyone who has ever had the pleasure of attending classes in programming almost certainly had the chance to plumb the mysteries of a programming language known as Turbo Pascal. If so, the phrase in the title of our first post surely sounds familiar. "Hello World" – the words our very first "programme" would usually display on the monitor of our computer. Back then, these two words meant the beginning of an adventure with a new, inspiring tool that would offer tremendous opportunities, namely programming. What better title could there be to celebrate the start of an adventure that may perhaps be different, but still as fascinating and inviting: an adventure with transfer pricing.